During this difficult time, we all must think outside of the box to generate revenue while also helping our customers.
So, what will customers be caring about and what activities will they be focused on during this period and beyond? Many will be working on cleaning and organizing projects within their facilities. Products to support cleanliness and sanitation will be an important offering we can provide. When those restaurants, public facilities, and businesses re-open, what does that look like and how do we promote these products? Here are some products/services you can focus on promoting and providing your customers:
| PRODUCT | BENEFIT |
| Wet mops | Anti-microbial feature ensures they won’t be a source for bacteriaClean floors are critical for any facility’s cleanliness/sanitation programEducate the customer to use different colored mops for cleaning the restroomColored wet mops hide dirt more than a dirty, dingy white wet mop. Customer perception is reality. |
| Kitchen mats | Anti-microbial feature ensures they will not be a source for bacteriaEasier to clean. Can roll up and clean in the dishwasher. How often do restaurants really clean their kitchen mats, especially during the winter! |
| Urinal mats | Antimicrobial urinal mats help to keep bacteria from transferring onto people’s shoes |
| Air fresheners | People’s perception of cleanliness is odor. If a restroom smells good, it’s perceived as being clean. A large percentage of customers won’t come back to a restaurant if they perceive the restroom as dirty. |
| Soap and Hand sanitizer | Hand hygiene is critical to employees and customers, so they don’t spread viruses and bacteriaWe manage their inventory, so they don’t run out. How many times have you tried to use a sanitizer dispenser, and it’s run out?Soap in open, re-fillable container dispensers can be a source for bacteria. Studies show the soap is ridden with bacteria in 20% of the cases they studied using open containers |
| Cleaning chemicals | Businesses are going to clean more oftenWe deliver the products and manage their inventory, so they don’t run out |
| Gloves | Disposable glove usage will skyrocket in restaurants and other industry segmentsGloves will help protect the end product and the employee |
| Paper products | Customers simply cannot run out of tissue and hand towels. We’ll manage their inventory and deliver the product. 30% of single roll tissue dispensing is pilfered. When that occurs, there will be nothing for subsequent people to use until it’s changed out. |
| Linen cloth towels | Businesses are going to clean more often. Tables and other surfaces will be sanitized more often. Our cloth bar towels will be a key component of the sanitizing process.Educate the customer to use different colored towels for cleaning the restroom |
You may not carry all these products in your business. Ask yourself,” should we offer it”? This fear factor for cleanliness and sanitation is not going away. These are different times that will have a long-lasting impact. You need to consider all product offerings that will generate revenue and help your customers. Now, more than ever, is a chance to truly partner with customers and provide value that they’ll appreciate.
