With over 200 years of combined experience working with and for the linen, industrial and healthcare sectors of the textile rental industry, the Performance Matters team is comprised of individuals with varying backgrounds by design. Our management team takes a hands-on approach and is not content with just sitting behind a desk. They work in the field too and are invested in our clients’ success.

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Troy Lovins

Founder & CEO

With more than 28 years in the textile rental services industry, founder and CEO Troy Lovins has assumed positions of responsibility in all areas of the business including production, sales, service and general, regional and corporate management.

Troy’s wide-ranging experience has included assignments as diverse as standardizing production processes companywide and helping to deliver growth and profitability for major regional customer service teams consisting of nearly 300 routes.

Since founding Performance Matters in 2006, Troy has embraced implementing the company’s vision to help clients identify, develop and execute strategic growth initiatives and profit accelerators. At the same time, he maintains his focus on employee development.

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Steve Royals

Chief Strategy Officer

As Chief Strategy Officer, Steve Royals brings over two decades of global sales, executive management and consulting experience. He has worked to scale both emerging and Fortune 500 firms with Accenture, Fiserv, First Data and Affiliated Computer Services.

Steve holds a B.S.B.A. degree with undergraduate work from both Wake Forest University and University of North Carolina – Charlotte, as well as an MBA from the Kenan-Flagler Business School at University of North Carolina at Chapel Hill.

In addition to his passion for business, Steve enjoys helping others succeed, working actively with his local church, educational organizations and youth sports programs.