With over 200 years of combined experience working with and for the linen, industrial and healthcare sectors of the textile rental industry, the Performance Matters team is comprised of individuals with varying backgrounds by design. Our management team takes a hands-on approach and is not content with just sitting behind a desk. They work in the field too and are invested in our clients’ success.

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Troy Lovins

Founder & CEO

Troy created Performance Matters in 2006 and brings more than 32 years of experience in the industry including production, sales, service, general, regional and corporate management.

Troy’s strength is an holistic approach to conducting business cultivated through experience in directing corporate growth and managing assets from small start-ups to large corporation. He developed a team that offers strong ROI through proprietary tools guaranteed to boost profits with minimal investment. Troy attended Ball State University.

Outside of work, Troy serves on the board for a faith based children’s camp. He owns a 501c3 dedicated to the development of boys into men, called Hope for his children. He is a proud new grandfather and loves lakeside activities with his family and friends.

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Steve Royals

Chief Strategy Officer

Steve started working with Performance Matters in 2009, joining full time in 2014. He brings more than 20 years of global strategy, sales, management and consulting experience and has worked with a variety go clientes from Banks, College and Universities and even the Federal Government.

Steve is a accomplished, versatile profesional, who is well-versed in running and leading a business. He has a passion for helping others and specializes in Strategy, Finance, Sales and building Team Culture. Steve has a B.S.B.A. degree with undergraduate work from both Ease Forest University and University of North Carolina-Charlotte, as well as MBA from Kenan-Flagler Business School at University of North Carolina at Chape Hill.

When not working, Steve enjoys traveling, watching college sports (his UNC Tar Heels) and spending time with his wife Ainsley, and their two children, Carter and Savannah. Steve and his family live in High Point, NC.

Dave Graham

Senior Consultant

Dave joined Performance Matters in 2009 and brings more than 39 years of experience working with teams to meet and exceed their goals. Areas of expertise include mentoring, zero based budgeting with monthly performance reviews, Service agreement extensions, A/R and reducing garment investment and cost in general.

His passion is assisting the small to large private companies in developing and refining both internal an external infrastructures. Everything that Dave puts together is customized to every client’s needs, desires and most importantly, achieving attainable goals and then sustaining those results when reached. Dave has a BS Degree from the University of Massachusetts.

Outside of work Dave’s passion is his family, animal rescue, golf history, college football and his yard.

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Dana Horne

Director of Client Engagement

Dana joined Performance Matters in 2012 and brings more than 16 years of experience working with teams to meet and exceed their goals. Dana has worked and managed in all departments of the textile rental business and uses that knowledge to coach and train teams to meet their objectives.

Dana is an authorized OSHA Outreach Trainer and Manager in Environmental Safety & Health (MESH) Certification. She has her Green Belt in Six Sigma and brings the concepts into play while working with clients. Dana has her BSA/MSA Degree in Accounting from East Carolina University.

Dana enjoys traveling to new places and experiencing memorable adventures with her loved ones. When she is home, her relocations is reading, working in the yard with her husband and playing with her dog.

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Currie Gilbert

Director of Business Development

Currie joined Performance Matters in 2014 as the Director of Business Development and brings more than 15 years of experience of building strong and lasting relationships with Clients and industry partners alike.

He has worked in all areas of developing and growing key partnerships with independent owner operators in the textile rental services industry. He has always possessed the ability to establish and maintain communications with all levels of organizations from decision makers and executive teams to front line management and end users. Everything he does is focused towards adding sustainable value and long-term benefit to our client base. Currie has a BA Degree in Finance from Appalachian State University.

Outside of work Currie is involved with the Youth program at his Church. He teaches 4th -6th grade boy classes on Sunday’s and participates in Youth conferences.

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Aaron Hampton

Vice President of Information Technology

Aaron joined Performance Matters in 2012 and brings more than 20 years of experience leveraging technology for competitive advantages.

Aaron has a successful history leading teams and managing projects in military, non-profit, banking/financial services, supply chain, and industrial laundry spaces. He has 8 years of experience developing analytics/BI applications for the textile rental businesses to achieve their objectives. Aaron has a MBA, Information Technology Management form Bakers College with a minor in International Finance. He has a BA in Human Resources and a BA in Humanities from Antioch University. Aaron was in the US Marine and an Army Ranger.

Outside of work Aaron enjoys spending time at the beach with his family and doing Biblical research.

Chris Mayer

Senior Consultant

Chris joined Performance Matters in 2015 and brings more than 30 years of experience working with teams to meet and exceed their goals.

Chris led the facility services division in North America for a national uniform company. He has developed several industry leading services and product programs while focusing on service training and customer marketing with two national organizations. Chris has consulted with many independent laundries instituting comprehensive service and sales programs, helping to generate high margin revenue and customer retention. Chris has a BA Degree in Business and Marketing from University of Minnesota Duluth.

Chris loves to golf, travel, and spend quality time with his family.

Gary Dean


Gary joined Performance Matters in 2018 and brings more than 18 years of experience in Operations, Service, Production Stockroom, Supply Chain and Cleanroom.

Gary’s primary industry experience is regional and national level positions developing and training process standardization and improvement. Gary has owned multiple business start-ups and served as County Chamber Ambassador Chairman. He served as a Helicopter Pilot/Maintenance Test Pilot in the US Army Aviation for six years. He was awarded the Air Medal and Bronze Star for service in Desert Shield/Desert Storm. Gary has a Bachelor of Business Administration in Computer Information Systems Management from Francis Marion University.

Outside of work Gary’s interest typically involve faith, family, and fun either camping, golfing, or just hanging around the home.

John Fischer

IT Support

John joined Performance Matters in 2019 and brings more than 48 years of experience in the IT industry.

John’s expertise is in Microsoft Azure Server Management, Microsoft SQL Server Management, Continuum Certified IT expert, and Desktop and Web Software Developer. John has an Associate of Theology degree from The Way College of Biblical Research from Indiana Campus.

Outside of work, John enjoys hunting game birds, fly fishing, hiking on nature trails and spending time with his family, His hobbies include photography and German language translation.