With over 200 years of combined experience working with and for the linen, industrial and healthcare sectors of the textile rental industry, the Performance Matters team is comprised of individuals with varying backgrounds by design. Our management team takes a hands-on approach and is not content with just sitting behind a desk. They work in the field too and are invested in our clients’ success.

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Troy Lovins

Founder & CEO

Troy created Performance Matters in 2006 and has been in the industry since 1987 with experience in production, sales, service, general, regional, and corporate management.

Troy’s strength is a holistic approach to conducting business cultivated through experience in directing corporate growth and managing assets from small start-ups to large corporations. He developed a team that offers strong ROI through proprietary tools guaranteed to boost profits with minimal investment.
Troy attended Ball State University.
Outside of work, Troy serves on the board for a faith based children’s camp. He owns a 501c3 dedicated to the development of boys into men, called Hope for his children. He is a proud new grandfather and loves lakeside activities with his family and friends.

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Steve Royals

Chief Strategy Officer

Steve started working with Performance Matters in 2009, joining full time in 2014. He brings more than 20 years of global strategy, sales, management, and consulting experience. Steve has worked with a variety of clients from Banks, Colleges, and Universities, and even the Federal Government.

Steve is an accomplished, versatile professional, who is well-versed in running and leading a business. He has a passion for helping others and specializes in strategy, finance, sales, and building a team culture. Steve has a B.S.B.A. degree with undergraduate work from both Wake Forest University and University of North Carolina-Charlotte, as well as an MBA from Kenan-Flagler Business School at The University of North Carolina at Chapel Hill.
When not working, Steve enjoys traveling, watching college sports (his UNC Tar Heels) and spending time with his wife Ainsley, and their two children, Carter and Savannah. Steve and his family live in High Point, NC.

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Dave Graham

Senior Consultant

Dave joined Performance Matters in 2009 and has been in the industry since 1980 working with teams to meet and exceed their goals. Areas of expertise include mentoring, zero based budgeting with monthly performance reviews, Service Agreement extensions, A/R, and reducing garment investment and cost in general.

His passion is assisting the small to large private companies in developing and refining both internal and external infrastructures. Everything that Dave puts together is customized to every client’s needs, desires, and most importantly, achieving attainable goals and then sustaining those results when reached. Dave has a BS Degree from the University of Massachusetts.
Outside of work Dave’s passion is his family, animal rescue, golf history, college football and his yard.

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Dana Horne

Director of Client Engagement

Dana joined Performance Matters in 2012 and in the industry since 2003 working with teams to meet and exceed their goals. Dana has worked and managed in all departments of the textile rental business and uses that knowledge to coach and train teams to meet their objectives.

Dana is an authorized OSHA Outreach Trainer and holds a Manager in Environmental Safety & Health (MESH) Certification. She has her Green Belt in Six Sigma and brings these concepts into play while working with clients. Dana has her BSA/MSA Degree in Accounting from East Carolina University.
Dana enjoys traveling to new places and experiencing memorable adventures with her loved ones. When she is home, her relaxation is reading, working in the yard with her husband, and playing with her dog.

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Aaron Hampton

Vice President of Information Technology

Aaron joined Performance Matters in 2012 and brings more than 20 years of experience leveraging technology for competitive advantages. Aaron has a successful history of leading teams and managing projects in the military, non-profit, banking/financial services, supply chain, and industrial laundry spaces.

He has 8 years of experience developing analytics and business intelligence applications for textile rental companies to help them achieve their objectives. Aaron has an MBA in Information Technology Management from Bakers College with a minor in International Finance. He has a BA in Human Resources and a BA in Humanities from Antioch University.
Aaron served as a US Marine and an Army Ranger. Outside of work Aaron enjoys spending time at the beach with his family and doing Biblical research.

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Currie Gilbert

Director of Business Development

Currie joined Performance Matters in 20014 as the Director of Business Development and brings more than 15 years of experience of building strong and lasting relationships with clients and industry partners alike.

He has worked in all areas of developing and growing key partnerships with independent owner-operators in the textile rental services industry. He has always possessed the ability to establish and maintain communications with all levels of organizations from decision makers and executive teams to front line management and end users. Everything Currie does is focused towards adding sustainable value and long-term benefit to our client base. Currie has a BA in Finance from Appalachian State University.
Outside of work Currie is involved with the Youth program at his Church. He teaches 4th-6th grade boys classes on Sundays and participates in youth conferences.

Chris Mayer

Senior Consultant

Chris joined Performance Matters in 2015 and has been in the industry since 1989 working with teams to meet and exceed their goals. Chris led the Facility Services Division in North America for a national uniform company.

He has developed several industry leading services and product programs while focusing on service training and customer marketing with two national organizations. Chris has consulted with many independent laundries instituting comprehensive service and sales programs, helping to generate high margin revenue and customer retention. Chris has a BA Degree in Business and Marketing from University of Minnesota Duluth.
Chris loves to golf, travel, and spend quality time with his family.

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Barbara Trull

Administrative Assistant

Barbara joined Performance Matters in 2018 as the Administrative Assistant and brings more than 20 years of experience in the laundry industry. She worked in Human Resources with a background in employment management, payroll, benefits, workers compensation and employee relations for 5 locations.

She later took on the task of Department of Transportation Compliance Specialist where she ran the company-wide DOT qualification hiring and DOT recertification process for over 100 uniform rental locations.
Barbara graduated from South Piedmont with a degree in Business Administration and Accounting.
Outside of work Barbara loves spending time with her family, grandchildren and her 2 fur babies. Her hobbies are sewing dog harnesses and supporting local hospice dog rescue.

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Gary Dean

Consultant

Gary joined Performance Matters in 2018 and has been in the industry since 1995 with experience in Operations, Service, Production, Stockroom, Supply Chain and Cleanroom. Gary’s primary industry experience is regional and national level positions developing and training process standardization and improvement.

Gary has owned multiple business start-ups and served as County Chamber Ambassador Chairman. He served as a Helicopter Pilot/Maintenance Test Pilot in the US Army Aviation for six years. He was awarded the Air Medal and Bronze Star for service in Desert Shield/Desert Storm. Gary has a Bachelor of Business Administration in Computer Information Systems Management from Francis Marion University.
Outside of work Gary’s interest typically involve faith, family, and fun either camping, golfing, or just hanging around the home.

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John Fischer

IT Support

John joined Performance Matters in 2019 and brings more than 48 years of experience in the IT industry. John’s expertise is in Microsoft Azure Server Management, Microsoft SQL Server Management, Continuum Certified IT expert, and Desktop and Web Software Developer.

John has an Associate of Theology degree from The Way College of Biblical Research from Indiana Campus.
Outside of work, John enjoys hunting game birds, fly fishing, hiking on nature trails and spending time with his family. His hobbies include photography and German language translation.

Michael Dodge

Process Consultant

Michael joined Performance Matters in 2019 as the Process Consultant and brings more than 30 years of experience in the laundry industry in Project Management and Industrial Engineering.

Michael is an accomplished people, process, and financial leader whose executive leadership significantly contributes to the bottom line through innovative and pragmatic leadership skills and expense management.
Michael graduated from Georgia Institute of Technology with a Bachelor of Science in Industrial Engineering.
Outside of work Michael enjoys coaching his son’s baseball team. He enjoys watching Minnesota Vikings, the Twins and following the Timberwolves. Michael also follows Georgia Tech sports teams, especially basketball. Michael loves to ride bikes with his son and wife when it isn’t snowing in Minnesota.