Marketing is salesmanship by other means

Our method begins with understanding how your company is presenting itself to both customers and employees. We review your long-term goals and develop a communications strategy to realize them. While we undertake project-based work, most of our clients choose an integrated approach that synchronizes advertising, marketing and public relations.

Initial research often employs both customer and employee opinion surveys, as well as competitive analysis and brand audit. We then address brand messages both current and aspirational. These steps are preparatory to a strategic communications plan that employs many or all of the following elements:

  • Logo refresh or redesign
  • Letterhead, business cards and other identity materials
  • Signage (internal, external, transportation)
  • Website development
  • Search engine optimization (SEO)
    and pay per click (PPC) strategies
  • Public relations
  • Social media
  • Email marketing
  • Brochures and print collateral
  • Media planning and buying
  • Advertising

Each plan is custom-tailored for your goals and budget with an overarchin  objective of creating more brand awareness and driving sales.