Growing top line revenue is deemed so vital that most in the textile service industry equate success with the expensive task of winning new accounts. Now, you have an alternative. The Product Evaluation Process (PEP) Business Intelligence Analytics Tool is a proven way to grow revenue organically through your existing customer base. Instead of consigning this important business to the status of a wish list, the PEP Tool applies a process to achieve predictable and sustainable results.
The Product Evaluation Process works, first and foremost, because it addresses your most frustrating problem accounts. It then systematically transforms these accounts into opportunities. Imagine a new approach that targets problems like these:
- Upside-down accounts. The PEP Business Intelligence Analytics Tool provides a thorough account review, with the purpose of comparing each account’s initial stop revenue to current stop revenue. The idea is to reverse the problem of account erosion.
- Below-minimum accounts. In addition, PEP helps identify those accounts below your standard minimum, while showing the revenue necessary to bring those accounts up to standard.
- Account revenue targeting. Your typical customer base relies on price increases to achieve new revenue targets. PEP shows you how to replace this false revenue growth with actual value increases.
Once accounts are targeted, the PEP Tool furnishes three strategic methods to achieve realistic revenue goals. The first is to transform “quantity-of-one” items – a restroom dispenser or floor mat, for example – into opportunities for introducing additional items. A second productive strategy is applied cross-selling; in other words, fully maximizing the potential of marketing complementary product lines. Third, the PEP Tool helps you leverage unrealized potential by targeting product opportunities by industry segment.
So far, so good? Yet the core strength of the PEP Tool is in the way it helps you institutionalize business intelligence throughout your organization. We accomplish this through effective service training in the field, as well as using customer communication strategies by opportunity. It’s a robust program that employs focus groups to maximize team involvement and PEP rallies to roll out the program. Another feature of the plan is weekly accountability and call tracking as well as brokered supplier sales support. The latter can involve route building sales support strategies in the field, focusing on top revenue opportunities as well as refill programs, spiffs and incentives.
In other words, we systematically apply what works in order to deliver sustainable growth in the range of 5% to 12% annually. In addition, the PEP Tool helps your team to dramatically improve their close rate through the power of business analytics while targeting high-margin product groups. As an added benefit, you’ll improve customer retention and enjoy “stickier” business relationships, and your organization will transform from a culture of periodic, price-driven promotions to value-added products and services. Taken as a whole, the PEP Tool is a huge confidence-builder designed to appeal to the service-driven personality.
Stop dreaming of unattainable top-line revenue and start doing something about it with the market-proven Product Evaluation Process Business Intelligence Analytics Tool from Performance Matters.