Greatness, whether athletic or otherwise, doesn’t come from those content on just being but from those who seek being the difference.

― F. Asl

The Coaches Clinic training seminar is a hands on service training class which teaches Circle of Excellence Service Coaches how to deploy the Circle of Excellence Service strategies and lesson content within their organizations. The Coaches Clinic Seminar will Certify a Coach’s knowledgebase and empower each Coach with the tools to monitor and administer the COE E-Learning platform within their organization’s service department.

The Coaches Clinic will help your Service Management take the next step in delivering world class service, resulting in higher revenue growth and profits for your organization.

Coaches Clinic – Service Certification Training Class

October 11th – 15th Charlotte, NC

Coaches Clinic – Building a World Class Service Management Team



Making Sure What You Are Doing is Relevant

Coaches Clinic – Networking

Coaches Clinic – Is it a Good Program?

Implementing What You Have Learned

Fun and Educational

Molding the 80%

Industry Specific



Performance Matters Coaches Clinic Seminars will consist of offsite training sessions over the course of a year. Upon session completion, coaches will receive a Certification qualifying them to manage and facilitate the program within their organization on the COE E-Learning platform. Typically, organizations select one Coach for every 10-15 routes, with a minimum of one coach per company.


Organizations will identify and select one or more Coaches to attend the sessions. Each class will consist of a peer group learning style to ensure the cross pollination of ideas and interactions that take place. Prior to each session Performance Matters will release schedules, course highlights, and pre-class work assignments.


Key Learning Applications coming out of each Class will result in the Coaches ability to:

• Confidently deliver the importance of specific COE training material covered

• Implement lesson content and actionable learnings into daily routines

• Maintain accountability for the team’s implementation of COE content

• Understand how to successfully incorporate material learnings within their own company culture. Track, measure, and return to future classes with results and specific implementation achievements.

SMART Goal Action Plan process of accountability


Chris Mayer

Chris has over 28 years of uniform, linen, and facility services rental experience. He possesses a BA degree in Business and Marketing from the University of Minnesota Duluth. Chris has worked as a Route Service Rep and a Sales Rep before and during College. He has held a number of roles in the field including Sales, Service, and General Management in both industrial and linen environments. Chris led the facility services division in multiple markets for a national uniform company.

Chris has developed a number of industry leading service and product programs while also focusing on service training and customer marketing with two national organizations. Chris has consulted with a number of independent laundries instituting comprehensive service and sales programs, helping to generate high margin revenue, as well as, improve customer retention.

Dana Horne

Dana brings more than 12 years of experience working with teams to meet and exceed their goals. She possesses a BSA/MSA Degree in Accounting from East Carolina University. Dana has worked in all areas of the textile rental business and uses that knowledge to coach and train teams to meet their objectives. She has been involved with safety in our industry for 11 years; she is an authorized OSHA Outreach Trainer and has obtained her MESH (Manager in Environmental Safety and Health) certification.

She has worked with more than 30 sites in our industry to accomplish safety compliance through auditing, training and coaching. In addition, Dana is a Green Belt in Six Sigma and brings these concepts into play while working with clients.