Analytics
Customer Analytics
Being able to analyze the profitability of individual customer accounts has been elusive in our industry to date. While the overall company may be generating a profit, there has been a lack of transparency to see exactly what or who was driving that profit. Is your largest customer really producing your largest profit? Are the small customers that monopolize your service team's time producing the return on investment that you would expect? How can you be sure you are charging the optimal price to each customer?
Traditionally, companies have set prices without having the underlying data available to make truly profit-maximizing decisions, but instead have set prices based on their gut instinct and general “rules of thumb”. Now, Performance Matters has developed Customer Analytics, a methodology to data mine your company’s financial, customer, and operational data to generate a management report with profitability by customer. With this report, you will be able to see exactly what profit—or loss—each of your customers is generating on a monthly basis. Furthermore, Performance Matters can also coach you on how to set prices more appropriately, structure new contracts better, and identify problem accounts quicker than ever in the past, which in turn will drive additional profits.
Analytics Membership for Internal Metrics
